Introduction

Georgia Pacific, LLC

Introduction: In 1927, then, the Georgia Hardwood Lumber Company began its operation in Augusta, Georgia as a lumber distributer. Owen Cheatam, company founder, sought to expand the company into no longer just a lumber distributer but into a lumber manufactoring as sort of a strategy to eliminate the "middle man". This strategic decision made the company "the top supplier of lumber to the US Army during World War II" (Answers)>. Over the year, through consistent innovation and acquisitions of varies of paper and lumber companies, Georgia Pacific has built a strong brand name which has allowed it to become one of the world's "leading manufacturer and distributor of paper-based consumer products, pulp, office paper, packaging, and building products." Brand loyalty has permitted Georgia Pacific to mature in the consumer paper and pulp industry. Product such as Quilted Northern, Angel Soft, Brawny, Mardi Gras, Sparkle, and Vanity Fair, has become very popular to consumers in North America and Europe. No longer a public company since bouht by Koch industries in 2005, Georgia Pacific looks to continue its leaderhship in brand loyalty, as Koch has instuited a Market Based Managment guidelines to ensure the company can continue to run the company efficently and dominate the consumer paper, pulp, and forest producs.

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